Google Adwords Keyword Tool is an external keyword suggestion tool offered through Google AdWords. It is one of the integral must use tools in Digital Marketing. With the Google Adwords Keyword Tool, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. You can enter a list of keywords or keyword phrases with Google Adwords Keyword Tool. The tool will output the search volume as well as CPC for each phrase, so that you can decide whether to add them to your campaigns or not.
This keyword tool is one of the best ways to establish a baseline list of AdWords keyword ideas for your website. You enter a word or phrase, or alternatively, a URL, and the free AdWords Keyword Tool spits back a list of related keywords and some additional traffic data. Make most of Google Adwords Keyword Tool by following the given strategies
1.Draw ideas from the Adwords Keyword Tool
The Google AdWords Keyword Tool helps you get keyword ideas. It is an important process when it comes to keyword optimization. The Google Adwords Keyword Tool can build a keyword list that is relevant to a business and thereby ensure the business is able to focus on the target audience at an advanced stage. The keyword tool can also be used to search for new keywords and ideas that can define a marketing or targeting campaign.
2. Optimize match types
When using the Google Adwords Keyword Tool, it is important to optimize match types to bring about a correct picture of the keywords that will be useful to a campaign. With the choices to exploit broad, exact or phrase setting of the keywords, selecting the appropriate keyword stands as a crucial step because it will inform the kinds of keywords generated. The miscellaneous options define the keywords depending on the option of having other keywords that mention the keyword, keywords where exact phrase is used or the exact form of the keyword.
Another relevant tip to consider while using Google AdWords Keyword Tool is the ranking of the keywords. This tool makes it possible to upload the list of keywords after which the same are rated as per low, medium and high settings. The tool also helps the user to reveal priority keywords for the competition including the cost to be incurred when bidding for the same.
4. Search new keyword combinations
The Google AdWords Keyword Tool is one of the paramount platforms that can be used to search new keyword combinations & this is mainly done through expansion of the keyword list. Expansion is done by inserting the different lists of keywords and allowing the tool to merge the lists which creates new combinations that can easily be adopted for a specific campaign. The tool thus becomes a major contributor in this respect which represents a major success in terms of finding new alternatives and combinations.
5. Assess how competitive your keywords are
Competition for ad rank can inflate your ad costs substantially. In order to get a better feel for what your competitors are bidding on, upload your keywords and Google will give you a ranking for each. The ranking will be either low, medium, or high, on the basis of how many other people are bidding on a particular keyword. This can help you decide what types of keywords are high priorities for your competition as well as give you an idea about potential cost.
6.Find impression volumes
The best benefit of the Google AdWords Keyword Tool is to find impression volumes. The process of getting the impression volumes comprises inserting the keyword list which the tool uses in the process of breaking down the same to produce search volumes for each keyword. This then informs a marketing campaign since a marketer is able to make a decision on the preferred keywords to utilize according to the goals and targets of a campaign.
7. Get traffic estimates on a given bid
Use “Get traffic estimates for a list of keywords” feature if you are willing to know how much traffic your keywords could generate depending on your keyword bid. You should provide a list of keywords to the tool & it will produce a nice graph and table showing you what to expect based on your desired max CPC bid.
In the “Enter a bid” field you can put in a potential bid and the tool will show you daily estimates for impressions, clicks and ad spend. This feature is particularly useful whenever you proceed to launch new campaigns and try to decide where to start your bidding. Traffic estimates of chosen keywords are important as they guide marketer in figuring the competitiveness of a keyword & identifying the traffic estimates. The tool is able to supply a graph and table detailing the traffic that a keyword can master. The graphs are produced on the basis of maximum CPC bids & a marketer can get a clearer picture by placing a potential bid which the tool utilizes to provide potential estimates.
Using the Adwords keyword Tool effectively in the beginning can save you hundreds of hours of painful work later on as well as thousands of dollars. Many make several mistakes when using the keyword tool which can be avoided.