Finding it tough to find a digital marketing course in Delhi?

Finding the right digital marketing course in Delhi that fits both your pocket and your need is not difficult if you spend some time researching the various digital marketing courses that are available. In my earlier blog we looked at various marketing courses that one could explore to boost one’s career.

In this blog, we will look at the various factors that one should look at before selecting a digital marketing course in Delhi.

Why do you need a digital marketing course?

One of the fundamental questions you should ask is to understand why you need to take a course in digital marketing. There could be many reasons:-

1. You are looking to find a job in digital marketing
2. You are planning to start your business and hence want to learn digital marketing
3. You are already working in marketing and want to acquire a new skill
4. You are working or want to work as a freelancer

Fundamentally, your choice of the digital marketing course should be governed by your need. So lets look at each and what you should be learning in each:

Finding a Digital Marketing Job

This is one of the main reasons why young graduates look for digital marketing courses in Delhi- to find a job in a highly lucrative and growth oriented industry.  If you are thinking of working in digital marketing job and looking for a course, you should look to see if the course offers you the following modules:-

1. In-depth knowledge of all aspects of digital marketing:-

This should include modules like digital marketing overview, Web Development  Search Engine Optimization (SEO), Social Media Marketing, Digital Advertising, Data Analytics, Google AdWords, Facebook Marketing, Lead Generation, Email Marketing, Mobile marketing and training on how to create digital marketing plans

2. Practical Oriented Classes

One of the important aspects of digital marketing is that it is a practical applied science. Which means that unless you practice it, and learn through practical’s, you are unlikely to be of any value to anyone, My recommendation is never try to learn digital marketing through an online course if you are looking for a job.

You should always join a classroom course , especially one that has a large practical component

3. Training

Check whether the digital marketing course in Delhi that you are exploring is offering any practical training as a paid or unpaid intern anywhere. Remember, this kind of training will help you when you make your resume for employment

You want to do a digital marketing course to apply the learning in your business

If you are an entrepreneur who is already in business or planning to get into business, your digital marketing needs are going to be vastly different from the person who is looking for a job.

As an entrepreneur looking to learn digital marketing , you are unlikely to waste your time, effort and energy in actually implementing any digital marketing activity yourself but supervise and manage others who will do it for you.

Your time is far more valuable and much better spent in bringing more customers to your business! However having the requisite knowledge of how digital marketing can add value to your business growth would be extremely critical.

The digital marketing course in Delhi that you look for should therefore be able to offer you the following:

1. Exposure into broad aspects of digital marketing with specific focus on how they apply to businesses – both B2B and B2C domain. This should include aspects like SEO, Social Media Marketing for Business, Google AdWords, Facebook Marketing, Lead Generation Techniques, Email Marketing, Data Analysis, Content Marketing, Web Development and Digital Project Management.
2. Benchmark setting and monitoring: A key aspect of your learning should include ways and means to set benchmarks for your digital marketing effort, how to monitor what is happening and how to set guidelines for your digital marketing team- whether it be one person or five people.
3. The digital marketing course subject matter expert in Delhi should additionally be available to you to consult online should you face problems- which you are guaranteed to face, given the nature of the domain.
4. You can explore both online and classroom training formats. Both are suitable for you as a business person.
5. The course should cover not just the concepts, but more important how various activities are executed and monitored. This will allow you to have full knowledge when you are dealing with freelancers and agencies.

You want to acquire an additional/new skill

There are many people in marketing who have little knowledge about digital marketing and would therefore like to acquire digital marketing skills so that they can be better at their jobs. As a marketing person, you are therefore seeking to acquire a new skill and many of the underlying concepts of digital marketing would be known to you already.

Therefore when you are selecting a digital marketing course in Delhi where you can learn this skill, select the course that gives you more in-depth knowledge on the following modules, as they will help you become better at your marketing function

1. The course module should cover : Digital Media Planning, Digital Advertising, Google Display and Search Networks, Facebook Marketing, Social Media Management, Content Marketing and Content Distribution, Email Campaign Management System, Data Analytics tools and a broad overview of how SEO works.
2. You could either opt for an online course or a class room course. Both formats would be suitable for you.

You are a freelancer or want to get into freelancing

Being a freelancer gives you the freedom to operate on your own and earn money online by doing various activities for businesses around the world. Digital Marketing can play a big role in helping you bring in more customers and get your name known.

In a sense you are running your own independent business and therefore need to look at the right course that will give you the necessary skills to do a better job. The most critical modules that your digital marketing course in Delhi should cover are:-

1. Freelance opportunities in the digital world- an overview that shows you what skills, what jobs are most in demand so that you are able to focus your efforts on them
2. Freelancing marketplace- an in-depth understanding of the various freelancing marketplaces that abound and how they work so that you are able to capitalize on them quickly. Remember when you join a new marketplace; you are competition with other freelancers who are established there with good ratings. You will need to learn how to compete with them
3. Key digital marketing modules should including- how to create WordPress website for yourself, SEO, content distribution platforms, email marketing and proposal writing.
4. If would be preferable that you do the course in a classroom or with an online instructor like Rajesh Menon

If you are looking for a digital marketing course in Delhi, use the above metrics to evaluate all the courses that you find online and offline, instead of blindly taking up the one that is most advertised or the cheapest. Remember, it’s your future growth that you are gambling with- whether as a business person or a job seeker.