For graduates looking for digital marketing career opportunities, the time is now. The Demand for trained Digital Marketing executives is climbing rapidly in India due to the clear benefits companies are getting in using digital marketing to grow their business.This graph shows the trend as per Google Trends of the search query digital marketing in India. As one can see the trend is clearly upwards over the years.
Today India is the 2nd largest Internet population in the world and there is a huge demand for skilled resources at both the fresher and the highly skilled category. As per www.payscale.com the average salary for a Digital Marketing Manager with 10 years’ experience is Rs. 409,607
Entry level jobs in Digital Marketing according to Payscale can vary from Rs. 1.76 lacs to as high as Rs. 785,000 dep
ending on the city and background experience of the candidate
Today, every company big or small is exploring ways and means to use Digital Marketing for their business. This is creating a huge job demand for digital marketing executives in a market where there are few trained resources available to actually be of use in a professional working environment. A career in digital marketing can therefore become a highly paid professional career opportunity for those who are looking to make a mark in their jobs.
Bottlenecks in a high growth digital marketing career
The biggest problem in the thousands of so-called digital marketing trained resources today is the complete lack of understanding of the practical implementation of digital marketing techniques. Most graduates are trained on theory or have half-baked practical knowledge, leading them to strong in theory but very weak in the practical implementation of digital marketing.
But businesses need is executives and managers who understand not just how things are to be done but have the practical exposure and knowledge in getting it done. Theory without practice is useless.
What businesses need today is a talent pool that understands the concepts behind digital marketing and has practical exposure in being able to implement it. The DigiSkill Digital Marketing Course for Graduates is aimed at filling this need and creating a highly trained skilled workforce that can contribute meaningfully to the growth of the companies they join.
What are the digital marketing career opportunities?
The top paying career jobs available today in India in this field are:-
- Digital Marketing Manager
- SEO Specialists
- Social Media Marketing Manager
- Content Marketing Manager
- Digital Advertising Manager
- Google AdWords Specialist
- Email Marketing Manager
Job roles in digital marketing
The broad roles one plays in the above key areas of one’s digital marketing career is given below:-
Digital Marketing Executive/Manager
The digital marketing executive or manager role is a generalist role like a marketing manager. He or she is responsible for the overall digital marketing department and works closely with the marketing team to implement digital marketing for the company. People who pursue this role often go on to become VP’s and Heads of Department for Digital Marketing.
Search Engine Optimization (SEO) Specialist. This is a specialist role where the person focusses only on implementing Search Engine Optimization. SEO is one of the most paying digital marketing career areas because of the changing nature of how search engines like Google and Bing and Yahoo filter search queries and provide search results. Almost all companies invest heavily in SEO
Social Media Marketing Executive/Manager
The Social Media Marketing Executive is responsible for managing the social media platforms such as Facebook. LinkedIn, Twitter, YouTube, Instagram and others for companies. Today Social Media is among the fastest and most used mediums through which customers interact with each other and the social media marketing executive is key in managing these mediums. To think of being a social media executive as your digital marketing career role, you should be comfortable in using social media as well as have good command over English.
This is a relatively newer field that has exploded as a digital marketing career opportunity in the last few years. Companies spend millions of dollars in developing and distributing content that consumers want to consume. These could be articles, blogs, videos, infographics, white papers, webinars and many others. As a content marketing executive or manager, your role would be to oversee the content development and distribution of the content over digital channels. Within content marketing you could also choose to be a content writer or a content editor if your command over English is excellent.
Today, digital advertising is growing faster than traditional forms of advertising like TV or newspaper advertising. This is because with digital advertising, one can monitor the campaigns in real time. The growth of digital advertising has created a huge demand for digital advertising people who understand how to create a digital media plan, negotiate with various digital publishers. A digital marketing career as an advertising executive can be challenging and highly rewarding
The role of an AdWords Specialist is to solely manage Google AdWords for companies. This is a role that is much in demand by digital marketing agencies who handle multiple clients. In this role, the Google AdWords Specialist creates google AdWords campaign that help promote client companies to prospective customers using text search and display campaigns.
Digital Marketing can never be complete without email marketing. Email marketing if done properly can be an highly effective form of marketing. Today, companies spend millions of dollars in developing digital databases of email id’s that are then used to send out billions of emails. What kind of emails to send, how to design them, how to set up an email marketing campaign, how to use email campaign management tools and monitor results are some of the key job roles of an email marketing executive if he chooses this as his digital marketing career option
With changing technologies, digital marketing careers will never become outdated. There will be continued demand as newer channels emerge in the same manner as snapchat emerged a few years ago. As one progresses in his career within the digital marketing field, one can choose to specialize in the area where his or her aptitude and interest best lie.
Acquire the right job skills to get the right job
Acquiring the right skills are critical in ensuring that you have the right digital marketing career ahead of you. There are several ways to acquire these skills. You could read up on digital marketing through sites like How To Do Digital Marketing or watch video tutorials. You could even join any of the various digital marketing courses like DigiSkills that are available in your city.
A key thing to bear in mind while looking through various courses is the degree of practical exposure that they provide. As we said earlier, digital marketing is a practical science and therefore the more exposure you have to practical, the greater will be your learning experience and more suitable you will be to pursue a digital marketing career.