Developing a marketing plan for SME can be a challenging area for most small businesses. This detailed paper provides an easy to use framework and takes the reader through a typical SME set up and helps in developing a marketing plan.
Using a story framework, the authors take the reader through the journey of developing a marketing objective, understanding how to identify the right target audience , developing the marketing mix and ultimately the marketing budget in order to fully create a marketing plan for SME.
The paper is easy to read, relatable to almost every small business owner. Mike the protagonist in this paper acts as the key player continuously driving his team to develop a comprehensive marketing plan that can grow his business manifold.
Download this paper to use it as a reference in creating your own marketing plan for your business. And if you find it useful, please do drop us a comment or suggestion and even better share it with your friends on social media.
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