There is no denying the fact that SEO has become an extremely competitive activity today. Many businesses whether small or large are showing interest to improve website ranking through SEO. In recent past, demand for search engine marketing in India has seen a phenomenal rise, as important as retail marketing.
And what’s the one question on everybody minds is “How to get on Google’s first page of search results”?
Come on, admit it. No matter how bad your website or content is in terms of SEO, you’re always guilty of thinking it to be better than it actually is. But the truth is just the opposite – no matter how good you think your online presence is, it’s almost never as good in actuality.
So, what can you do? Well, there’s the paid (and instant) option and there’s the unpaid (and longer winding) option. And let me be 100% honest here – organic listings will always see more traffic than paid listings. Why? Because users kind of tend to not trust paid ads, because come on, if your product was good enough, wouldn’t it already be on Google’s first page? That’s how Google works, but it’s definitely how people think.
But getting back to your rankings. Well there are a sizable number of ranking factors that contribute to improve website ranking through SEO. You don’t have to worry anymore because I’ve come up with a brief yet succinct list of things you can do to improve your SERPS.
Make Your Site Load Quickly
If you want to improve website ranking through SEO, then you need to boost your website speed. It has been used as a ranking factor by Google since 2010. And guess what? Google loves speed – the quicker your website loads, the more brownie points it gets. Amit Singhal, the Senior Vice President of Google himself admitted to it several times.
Include a Robots.txt File
This type of file that guides Google’s search spider crawling directives, and it is a publicly accessible text file. Most commonly, this .txt file stops the indexing of certain files and directories and helps you improve website ranking through SEO.
Check Your Server Configuration
Because there might be several errors there and your rankings will severely be affected if Google’s search spiders come across web server errors. If the errors are too many, your website may be completely dropped from Google’s index.
Avoid Flash and Text Contained in Images
If you really want to improve website ranking through SEO, then never consider text in images. That’s because no matter how SEO optimized or jazzy these images are, search spiders are completely blind to them. Opt for Alts tags and HTML to make your content stand out.
User experience is given a LOT of priority by Google, so make sure that your website is mobile, tablet and kindle optimized. Responsive websites that seamlessly adapt their design across multiple devices rank way better than their heavily SEO optimized counterparts.
For the uninitiated, an HTML sitemap looks just like a normal page but has important information (both of users and search spiders) that helps navigate through the website. The best place for the sitemap would be the footer of all your web page because web crawlers use links to navigate from one page to another. Through these sitemaps crawlers can easily discover your other pages and that will definitely improve website ranking through SEO.
Keep Your Code Clean
In the end, I’d like to say –
Let me be very clear about one thing – absolutely no one can guarantee you a #1 spot on Google via SEO. If any agency does that, just walk away and never look back in their direction. Why? Because these people employ what is called “Black Hat SEO” and these techniques are banned by Google.
If you’re still tempted to use them (because you’re too desperate or think you’re too smart for Google) think again. If Google catches you (and it will) your website is going to disappear off the face of this Earth. Yes, being number one should be your goal, but it shouldn’t be your only goal. Increase the reputation of your website; create relevant content and back-links to websites in the same industry as yours. This really works if you want to improve website ranking through SEO. Also, try to appear in as many Google properties as possible (Google+, Gmail, Google Maps, Google Business and what not). Always include all your contact details everywhere your presence is.
And yes, always invest in content marketing. I don’t mean an article uploaded once a month. Geez, really? Don’t be stingy like that. Upload them consistently and make them as fresh and relevant as possible. This has proved to be the best way to improve website ranking through SEO.
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About the Author:
Rajesh Menon is a digital marketer and entrepreneur. He runs a start-up Agencyonnet, while juggling with his primary business of running his digital agency – Impact Marketing , where he advises and works with brands and companies on helping them tell effective digital stories to their customers.