You have raised capital, set up an office, built a website and now what? Raising awareness for your business and promoting it are essential for ensuring brand success. Don’t panic; thankfully the task is now easier than ever. All you need to do is start leveraging social media channels.
Before using, know that the goals of social media marketing are not just to gain likes, fans, and Re-tweets. Social media marketing is far more than an online popularity contest. That’s why all small business owners should seriously consider importance of Social Media Marketing. Here are few reasons why social media marketing is now a must for any small business.
Boost Brand Image with social media marketing
According to Adroit Digital, approximately seventy five percent of online Americans say product information they get on social media influences their shopping behavior and enhance brand loyalty. Today Social Media Marketing is an excellent way to introduce people to a brand. When planned and executed in the right manner, social media marketing brings enormous positive exposure for your business. Your audiences begin to identify with your brand. As a result, you receive more traffic to your website and get opportunity to increase sales. With a consistent increase of traffic to the website, you notice a steady increase in its search engine ranking as well. This benefit translates into increased visibility & finally brings improvement in brand value.
Build Customer Loyalty
Every business’s success depends on how they respond to their customer’s likes & dislikes. Which is not an easy feat it you are planning to meet every customer personally to know their preference. Social media marketing is the best mode to build brand loyalty among your customer base. By ensuring frequent communication with your customers and nurturing them with positive information about your brand, you can build a loyal clientele. Keeping a daily update of social media channels via the tweets of your customers, exchange of dialogues around your brand and running virtual reports keep you connected with the customer’s preferences.
Break Geographical Boundaries
You want to popularize your brand globally but allocating a huge amount of funds for marketing poses a challenge for you, then social media can come to your rescue. Investment in social medial marketing is much less than on many other marketing options. Social media marketing has the potential to offer multiple benefits that can provide a huge boost to small businesses. Social media helps you promote your business by and far to the farthest locations. If your business is tech savvy, you can come up with an online store that virtually helps to promote your products and services. It will also give your audience the facility of choosing a product from the comfort of their homes. Also you can make use of location based apps to know about your followers and the area from which they come from that can help you to know where to concentrate more.
Know what your competitors are doing
With consistent social media monitoring you can gain key information about your competitors. This allows you to make strategic business decisions to stay ahead of them. For example – you can create search streams in Hootsuite to monitor mentions of your competitors’ names and products and industry keywords. Based on your search results, you can improve your business to offer product enhancements, content or services that they may be missing.
Faster information sharing
Social media platforms like – Facebook & Twitter have great campaign tools to help run advertisements. Social media advertisement campaigns help you to increase your reach & get new eyes to your pages for a price point that is reasonable. Advertising is all about sharing information with your clients and potential customers. More, the advertisement and promotion reach the clients the faster and better it is. Here, social media can aid business by immediately broadcasting advertisement and important news about the company where all you need to do is to publish the content in the company’s social network account and also in the different social networking sites.
There are many ways to advertise and promote your business. You can put up daily updates about the happenings in the business via your business blogs which could be about introduction of a new product and share information about its features. You can create a buzz by sharing launch date of the product with photos to generate an atmosphere of anticipation for your customers. This could also help you build potential customers.
As various startups and small businesses continue to grow, social media marketing can play a big part of it. We live in the age of where everything is demanded on our smartphones and with instant access. Social media has grown to be the hub of daily source of news, updates, etc. Firstly learn the basics of marketing – How to create marketing plan for SME and then get started with social media marketing and check out experimentation if it is the right fit for your business.
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