Digital Advertising Overview
Digital Advertising and PPC are key components of Digital Marketing and this presentation gives you an overview of the same. The Digital Advertising overview gives a full snapshot of the spectrum of online mediums available for the digital marketer.
What this presentation covers
- In this presentation you learn the various formats of digital advertising
- What PPC or Pay-Per-Click mean and the various terms of CPM, CPC and CPA
- You will also explore the usual types of formats such as Text, Display and Rich media that are frequently used.
Who is this presentation for?
This presentation is for beginners only. You could be a student or a business person or even a working professional who is trying to understand what digital marketing is. You will find this presentation useful then
Other useful digital marketing read-ups for Beginners
As a beginner, you could also read up the following articles, guides and videos to get a good overview of digital marketing. Start with careers in digital marketing if you are seeking to explore job opportunities or jump into Digital Marketing for Startups if you are a business owner running his own startup.
If you are an advanced user of digital marketing, read up on in-depth articles on digital marketing around web development and SEO
You can also download and read the following useful e-books which are useful for both beginners and existing users of digital marketing. Our recommended reads are:-
- The Beginners Guide to Web Development– that will help you learn how to create outstanding responsive websites that bring value to your business. Website is one of the main digital marketing components
- The Beginners Guide to Digital Marketing – this is a must read for those who are reading this presentation. Follow through by downloading this e-book as a handy reference guide
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