Whats it like to do a Digital Marketing Job?
I wanted to share with you my experience of having worked in a digital marketing job now for nearly a year. When we step out of our colleges, we look for opportunities to get into the professional world. I was no different. I wanted to get into digital marketing because I had ‘heard’ that it was a good field.- although I knew next to nothing about it!
However many of us just end up making presentations and proposals in our first job or doing something stupid kinda of work that we hardly learn anything about marketing leave aside learning anything about digital marketing
I did not want to end up like that! Jobs are hard to come by, good jobs even harder and vacancies in larger companies coming maybe only once in 3 or 4 months. Then how do you make a long lasting impression on your boss or head of the department so that you grow and learn more, instead of being a stupid intern who knowns nothing?
Honestly speaking we don’t just need a digital marketing job but also we need to grow ourselves as an employee. We need to know how to interact with clients, be effective in sending emails, attending meetings as well as being able to contribute to our boss and the organization.
As a digital marketing executive I learned it the hard way working with a hard taskmaster who kept pushing me to grow up from being a college girl to a professional person.
For the past one year I have been working in a digital marketing job and my knowledge of what digital marketing can do for businesses and for me personally has grown. Take a look at my LinkedIn Profile for a minute. LinkedIn is where recruiters go to when they want to hire someone, so as a professional I have myself begun to use digital marketing to promote myself!
Over the past one year, I have learned key aspects like Search Engine Optimization or SEO as it is commonly called. I have learned how to do SEO for my clients. I have worked on things like revenue generation through leads as well as understanding more about content marketing. I have learnt how to use Facebook for Marketing by running advertising campaigns on them. Likewise for LinkedIn.
In short, i have learnt how to do digital marketing and the best practices that are there!
With digital marketing, reaching out to people is just a click away. Internet has made our daily lives so easy that we can actually do things that we might have never actually thought of doing before, be it searching for people, chatting, sharing posts, promotional activities etc. All we need to have is an internet access maybe on your computers or our Smartphone
People can reach you and get to know about your presence and it’s no different for companies that use digital marketing. In fact nowadays almost every company has a social media presence because people like you and me- we are on social media whether it be Snapchat or Instagram or Facebook or LinkedIn. Companies are there, because we as consumers are there!
Having a strong social media presence and interacting with people whether through chat, messenger, live, video, sharing stories like this one or simply by sharing scanning codes is how digital marketing is done on social media.
So what is digital marketing? Digital Marketing is just another form of Marketing but which is done digitally on the internet or with the use of technology.
Honestly speaking many of my friends had the idea that Digital Marketing might be some sort of E-commerce work or sharing post on Facebook, Twitter and other social media sites. Trust me guys, I was worst that than that. Let me share my experience with you, when I stepped out of my college.
I was a confused person. At my first interview with a Digital marketing agency, I was asked about a very simple and basic question of – what is digital marketing and honestly speaking I had no clue. The only answer I gave them was that it must be something related to digitalizing a board, lighting it up!!! I really don’t know what made them hire me!!
But I am happy they did! Today, digital marketing is so much into a boom period that almost every company is trying to get Digital and employing Digital Marketers with good salary. My colleague who had some 2 years of more experience than me recently put in his papers since he got a job offer paying him Rs. 70,000 per month! Wow!
Who knows, perhaps tomorrow it would be my turn to join as a digital marketing manager in a big company? I mean I can’t help wonder how a not-so-confident-girl with zero knowledge of digital marketing would continue to sustain herself for almost a year in the same company!
I guess, it’s because every day I am learning new things. I am finding out that working in a digital marketing job is a whole new world in which you get learn so many things every day.
Take an example of Facebook only, we chat on Facebook, share, post, comment but did you know that you can even market your product or company through Facebook? When I talk about Marketing on Facebook , almost half of you would be thinking about having an option on a group which says post/sell your product which is actually a free way to promote your business but not very effective.
To really promote one’s company or product our new our new BAAP of Internet (Mr. Zuckerburg ) has what is called Facebook Adverts through which you can create your own ads and show it to people on Facebook. We can create news feeds , choose who should see our ads , which locality they stay in and even which interests they have ! Google has a similar tool in Google AdWords through which you can choose the right kind of Keywords for your Advertisement and share your brand to the whole world or to your neighborhood aunty.
Digital Marketing does not need a whole lot of brain work otherwise it would be a job for super intelligent people! And I know I am not that!
It can be done by you, me or anyone of us. All you need is a little patience and passion and of course a good boss! You might even fail sometimes but once you learn Digital Marketing and practice it more and more, you’ll get success as I am getting every day working in a digital marketing job.
If you are still wondering how to get into digital marketing, here’s what i would suggest. Comment below in the box and I’ll check with my boss if they are taking on more digital marketing folks.