Broad Match and Broad Match modifier are specific keyword match types that one can use when you are running a search based google AdWords campaign. When you run an AdWords Campaign, you essentially you essentially need to set your keywords …
Selecting the right keyword match in your Google AdWords Campaign can help improve the overall ROI of your campaign. In this article you will see how using Exact Keyword Match can vastly improve your campaign metrics. But first what are …
Google Adwords Keyword Tool is an external keyword suggestion tool offered through Google AdWords. It is one of the integral must use tools in Digital Marketing. With the Google Adwords Keyword Tool, you can find new keyword ideas for your Search Network campaigns …
Google is the King of internet and Google Adwords is the Princess. If you want to have your presence felt in the digital world, then you need to play by the rules set down by Google, and of course, have …
Broad Match, Exact Match, Phrase Match and Broad Match Modifier- the first time I heard these terms I quailed inside wondering what the heck they meant. Google of course doesn’t even begin to give a full understanding of what they …
