Top 7 SEO Strategies to get higher website ranking

SEO has become an extremely competitive activity today. Businesses must follow some SEO strategies to get higher website ranking. With more and more businesses cropping with just passable knowledge of SEO, the demand for Search Engine Optimization services in India have seen a phenomenal rise.

And what’s the one question on everybody minds?

“How to get on Google’s first page of search results”?

Come on, admit it. No matter how bad your website or content is in terms of SEO, you are always guilty of thinking it to be better than it actually is. But the truth is just the opposite; no matter how good you think your online presence is, it’s almost never as good in actuality.

So, what can you do? Well, there’s the paid (and instant) option and there’s the unpaid (and longer winding) option. And let me be 100% honest here – organic listings will always see more traffic than paid listings. Why? Because users kind of tend to not trust paid ads, because come on, if your product was good enough, wouldn’t it already be on Google’s first page? That’s now how SEO works, but it’s definitely how people think.

But getting back to your rankings. Well there are a sizable number of ranking factors that contribute to a website’s high SERP (Search Engine Results Page), so where does one even begin? You don’t have to worry anymore because here are top SEO Strategies to get higher website ranking:

1. Make Your Site Load Quickly

One of the SEO strategies to get higher website ranking is to work on Website speed. It is one of the SEO Strategies that has been used as a ranking factor by Google since 2010. And guess what? Google loves speed – the quicker your website loads, the more brownie points it gets.  Amit Singhal, the Senior Vice President of Google himself admitted to it several times.

2. Include a Robots.txt File

This type of file that guides Google’s search spider crawling directives and it is a publicly accessible text file. Most commonly, this .txt file stops the indexing of certain files and directories. This is must follow SEO strategy to get higher website ranking.

3. Check Your Server Configuration

Because there might be several errors & your rankings will severely be affected if Google’s search spiders come across web server errors. If the errors are too many, your website may be completely dropped from Google’s index. Hence, checking your server configuration is must follow SEO strategy to get higher website ranking.

4. Avoid Flash and Text Contained in Images

Avoiding Flash and Text contained in images is one of the effective SEO Strategies to get higher website ranking. That’s because no matter how SEO optimized or jazzy these images are, search spiders are completely blind to them. Opt for Alts tags and HTML to make your content stand out.

5. Mobile Optimization

User experience is given a LOT of priority by Google, so make sure that your website is mobile, tablet and kindle optimized. Getting responsive website is way better SEO strategy to get a higher website ranking as it helps seamlessly adapt design across multiple devices.

6. HTML Sitemap

For the uninitiated, an HTML sitemap looks just like a normal page but has important information (both of users and search spiders) which helps navigate through the website. The best place for the sitemap would be the footer of all your web page because web crawlers use links to navigate from one page to another. Follow this SEO strategy to get a higher website ranking.

7. Keep Your Code Clean

Search spiders don’t have all day to crawl through your website’s pages and you really don’t want to waste their time. So what do you do? Get rid of the hundreds of lines of clutter code which is completely useless to you. For the cherry on top of the cake, minimize your inline mark-up by using a .js file to put away your JavaScript code. And don’t forget to externalize a design-oriented CSS; this SEO strategy will help you get a higher website ranking.

In the end, I would like to say that:

Get cleared with one thing, no one can guarantee you a #1 spot on Google via SEO. If any agency does that, just walk away and never look back in their direction. Why? Because these people employ what is called “Black Hat SEO” and you must know these techniques are banned by Google.

If you are still tempted to use them (because you’re too desperate or think you’re too smart for Google) think again. If Google catches you (and it will) your website is going to disappear off the face of this Earth. Yes, being number one should be your goal, but it shouldn’t be your only goal. Increase the reputation of your website; create relevant content and back-links to websites in the same industry as yours. Try to appear in as many Google properties as possible (Google+, Gmail, Google Maps, Google Business and what not). Always include all your contact details everywhere your presence is. Do follow these SEO strategies to get a higher website ranking.

And yes, always invest in content marketing. I don’t mean an article uploaded once a month. Geez, really? Don’t be stingy like that. Upload them consistently and make them as fresh and relevant as possible.

Go through this website – there’s a reason we have uploaded so many relevant articles on our blogs, and that reason is authenticity and reputation.

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